As a Senior Designer with over two decades of experience, I thrive at the intersection of creativity, strategy, and technology. I’ve led high-impact design projects that not only push boundaries but also drive results—earning industry recognition and strengthening brands across a range of platforms.
My journey began in print, but as the digital landscape evolved, so did I. Transitioning into web design early on, I partnered with top-tier fashion and entertainment brands—including Ralph Lauren, where our team earned Webby recognition for one of the best fashion sites of the year. Alongside that, I delivered standout creative for Cadillac, Vibe, MTV Films, and more—building a rock-solid foundation in branding and digital storytelling at the highest level.
As Creative Director at Bluespark, I expanded my reach across industries, shaping digital experiences for major institutions like Princeton University, UCLA, TripAdvisor, Red Hat, and Indiana University Libraries. My current role as Senior Designer at NewCity has allowed me to deepen my expertise in visual design, design systems, prototyping, and brand identity—continuously evolving my craft.
I bring a unique blend of creative vision and strategic thinking to every project, transforming ideas into immersive experiences that connect with audiences and drive growth. From launching award-winning websites to refining brand ecosystems, I’m passionate about the power of design to inspire, engage, and make a lasting impact.
I have extensive experience with everything from elaborating on an existing brand framework to creating a new look and feel from scratch. I focus on delivering designs that are beautiful, elegant and timeless. I stay away from trends that do not add value, providing solutions that are effective and aesthetically beautiful.
With diverse design experience, I can create logos and brand identity systems from scratch. I’ve built identity systems for numerous businesses, and organizations, delivering logos, print materials, digital templates, and brand style guides.
Many of my clients come to me with only a logo. I have extensive experience expanding that into complete web systems and branding guidelines. I define web-specific typography, color palettes, visual themes and iconography on almost all projects. I understands how to work effectively within a brand guide, building on that system while retaining the integrity and consistency of the original design.
